For this assignment, I was given the name “Save on the Street” and the concept of a brick-and-mortar bank launching a mobile banking truck. My task was to develop a complete visual identity, including a logo, truck wrap, social media campaign, and responsive website.
I aimed to create a brand that maintains a professional yet approachable feel, catering specifically to individuals who may be less familiar with banking due to their lifestyle, income, or location. The vision behind the mobile banking truck is to make financial services more accessible and less intimidating by offering extended hours, diverse locations, and simple steps to get started.
Logo – Minimalistic and professional to establish trust and credibility.
Truck Wrap – Informative and on-brand, ensuring clarity and visibility.
Website – Welcoming and personable, guiding users through banking services with ease.
Social Media Campaign – Inviting and interactive, engaging the community with
educational and promotional content.
This project challenged me to balance professionalism with approachability, ensuring the brand resonates with those who need financial services the most.
