Voyce Threads is a lifestyle brand that raises awareness for important causes through unique, mismatched socks that tell the inspiring stories of those making a difference in the world. Partnering with a copywriter, I helped develop a print and billboard campaign that not only showcased the socks but also encouraged people to speak up about the causes they hold close to their hearts.
During our brainstorming sessions, we landed on the concept of building your outfit around your socks rather than treating them as just an accessory. This idea led to six distinct photoshoots, each highlighting different lifestyles that these socks can elevate. From there, we developed the overarching campaign message: “Are You ____?”—a challenge to the audience to consider whether they are actively taking steps to become the person they aspire to be.
This campaign blends photography, copywriting, and creative design to empower individuals to use their voyce to make a meaningful impact.
